Friday, January 16, 2009

VideoClix - Another New Way to Engage Users

While the content in this video may not be that super the way a user can interact with the video is. The video producer can tag items in the video that a user can click on and get more information about. This additional information can also be sponsored.

Other trends I have noticed in video is the ability to comment at certain points in the video playback. See the example below:

A year or more ago the big thing was an interactive bug or banner that appeared over the screen and would take users off to other sites to find out more or even pause the featured video playback, insert a commercial video and then go back to the featured content all at the discretion of the user.

What other trends are going on out there? Please leave a comment and let me know!

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