This week I launched two more interactive eBrochures for Lexus. This brings my total to 6 eBrochures using the Zmags tool. Four of them have been completely interactive (with flash and video) and the other two just normal PDFs transformed into an online experience. I plan on writing up an extensive review of the Zmags tool but until them please take a look at my two latest projects: The LS line eBrochure & The GS eBrochure.
The LS Line
The GS
Showing posts with label portfolio. Show all posts
Showing posts with label portfolio. Show all posts
Thursday, October 29, 2009
Thursday, October 1, 2009
Tuesday, September 8, 2009
Pro-Bono Website for the OVFF
This summer I took on a free project for the Other Venice Film Festival. The budget for this site was ZERO. Luckily I have some great friends that helped me take the site from this old site:

To the image we have below. Feel free to check out the live site here.

Pro-bono projects are fun for me because I get to have total control. For this site I had help from a graphic designer who did the logo and a developer that helped with the backend, everything else was ALL me. I designed the site, did all the graphics, wrote all the copy, set up all the social networking and banner hosting. Since the budget was nothing I pulled in all the free resources I could find making for a very web 2.0 website. While there are still a few things I'd like to change, I think this is worlds better than what they had. This site is built on the Word Press platform so it is totally dynamic and will grow with the festival as needed.
eBrochures Using the Zmag Tool
I have been working on this hybrid print/interactive project since May. It is finally live. This project was challenging because I had to work with a print AD, print Account person and print Clients on this interactive project. Getting everyone up to speed on the technology, maintaining print quality standards and making sure expectations on all sides were understood were the most difficult aspects of producing this piece.
In the end, I think it turned out beautifully. Please click on the image above, take a look at the actual ebrochure and leave your feedback below. I'd be happy to answer any questions about working with the Zmag tool.
Tuesday, June 9, 2009
Lisa Kudrow & Dan Bucatinsky @ The Webby Awards for Web Therapy on LStudio.com
Lisa and Dan being interviewed on the red carpet at the 2009 Webby Awards for her win as Best Comedic Performance on www.LStudio.com.
Here Alan Cumming introduces Lisa, plays a clip from Web Therapy and she gives her 5 word speech.
Monday, May 18, 2009
"No Parking" by Jeremy Brunjes
Testing the embed player from LStudio.com.
We are running a little film festival on the site this summer. The films are very good. Be sure to check them out!
Tuesday, April 28, 2009
L Studio Before and After
BEFORE
LOADING (The user would stare at this for about 30 seconds before any videos would finally appear.)

HOME

VIDEO PLAYER

AFTER
HOME

VIDEO PLAYER

Please check the new site out and leave any feedback in the comment section below.
LOADING (The user would stare at this for about 30 seconds before any videos would finally appear.)
HOME
VIDEO PLAYER
AFTER
HOME

VIDEO PLAYER

Please check the new site out and leave any feedback in the comment section below.
Monday, April 27, 2009
The New L Studio is LIVE!!!
This is the newest series of content "Films on L" just released TODAY, minutes ago...on the new and improved L Studio.com.
Here I am testing the embed code. It works! Check out the new L Studio site today.
Thursday, April 16, 2009
L Studio Content Gets Nominated for a Webby!

Wow! Two of L Studio's series have been nominated for the same category of Best Writing in the Online Film & Video category! Web Therapy and Puppy Love will go head to head against each other for the title!
Since there are only 5 nominees and L Studio has 2 of 5... those odds are pretty good. The best part is, YOU can help us win.
Sign up for the People's Voice and cast your vote for Web Therapy or Puppy Love! (We do have some stiff competition with Prop 8 The Musical...which is why we need your help!)
Monday, February 9, 2009
More LStudio Press
LStudio (my current project) was covered a few days ago in the New York Times Blog called "The Medium."
http://themedium.blogs.nytimes.com/2009/02/05/corinthian-leather-and-star-studded-web-video/
"About The Medium
With television and the Internet converging at last, who's going to watch all this here-goes-nothing online video? Everything from political propaganda videos to pseudo-candid celebrity rants seems to expect an audience. "The Medium" will find, review and make sense of all those senseless new images: web video, viral video, user-driven video, custom interactive video, embedded video ads, web-based VOD, broadband television, diavlogs, vcasts, vlogs, video podcasts, mobisodes, webisodes, mashups and more."
http://themedium.blogs.nytimes.com/2009/02/05/corinthian-leather-and-star-studded-web-video/
"About The Medium
With television and the Internet converging at last, who's going to watch all this here-goes-nothing online video? Everything from political propaganda videos to pseudo-candid celebrity rants seems to expect an audience. "The Medium" will find, review and make sense of all those senseless new images: web video, viral video, user-driven video, custom interactive video, embedded video ads, web-based VOD, broadband television, diavlogs, vcasts, vlogs, video podcasts, mobisodes, webisodes, mashups and more."
Wednesday, October 29, 2008
Article on CNN About LStudio.com

CNN wrote a nice little article about Lisa Kudrow's series on the site I am working on. Check it out...
http://www.cnn.com/2008/SHOWBIZ/TV/10/29/people.kudrow/index.html?iref=mpstoryview
Monday, September 29, 2008
Kelsey Peterson Gets 6 Years

Late last year in two of the markets I helped produced mircosites and content for Kelsey Peterson abducted a boy from Nebraska (NTV aka KHGI) and drove him to Mexico through another one of our markets in Yuma, AZ (KSWT). So we whipped together a Fact File site to capture all the information surrounding the story.
http://www.factfile.tv/peterson/
In the fact file you can see a time line of the crime, photos, videos, key characters, blog and glossary of relevant terms to the case. Here is the direct link to the video page: http://www.factfile.tv/peterson/petersonvideo/5980
It looks like the webmaster has not been keeping the page up. However, I am happy to find out the resolution to the story. This from the NTV Twitter: "Kelsey Peterson has been sentenced to 6 yrs in federal prison & 5 yrs of supervision after for taking her underage lover to Mexico."
When I asked my contact at NTV, "Whatever happened to the boy?" She said the last she heard from him was that he was still living in Mexico since Kelsey dropped him off there.
Monday, September 8, 2008
My Project List
While this is not an exhaustive list of all the projects I have been involved in, they are my favorites. They are listed in order of most recent.
________________________________________________________________________
Client: Lexus
Project: www.LStudio.com Build a Web 2.0 site that aligns the Lexus brand with innovation.
Scope: Original video content with social networking functionality. Budget - 2 Million
Team Size: 10 (not including third party vendors)
My Responsibility: Project Manager – Supported Senior PM with all in house tasks (design, layouts and copy), worked with IA, managed page specs, managed asset delivery from third party vendors
Technical Requirements: The site was required to connect with Lexus’ Owner’s database to enable easier registration by Lexus Owners. It also needed to connect with current Lexus CMS for content updates.
Misc: For this project we worked with two third party vendors, one provided all the video content and the other the developing/programming.
________________________________________________________________________
Client: KP Fashion Company
Project: www.kiraplastinina.us
Scope: Build the USA version of teen fashion designer Kira Plastinia that features her collections, press, videos, VIP/goodie section, 2 games and 2 widgets. Budget - $70,000 (The site I produced has since been removed. The one they have up now I did not work on.)
Team Size: 5 – myself, flash developer, php developer, and two designers
My Responsibility: I was the producer, project manager and copywriter. I managed the scope, calendars, budget and build. I also conceptualized and wrote the two games
Technical Requirements: This site had to build completely in flash as well as have a CMS. We also worked with a third party vendor that built the eCommerce section of the website. The user’s log-in credentials had to function seamlessly in the VIP section of the site as well as the eCom site.
________________________________________________________________________
While I was with Pappas Telecasting, we cranked out about one microsite a month as well managed 28 station site re-designs and full blown websites. Almost all of the sites we created or managed had a text messaging or mobile publishing feature incorporated. For all of these projects, I managed the calendars, the team as well as produced content. On occasion I interviewed celebrities and news subjects, shot and edited video and did my own post-production. Since there are too many sites to list, I have called out my two favorites below.
Client: Pappas Telecasting
Project: Community Correspondent www.communitycorrespondent.com
My favorite version: http://communitycorrespondent.com/ntv/
Scope: Build a social networking website that encouraged the viewers of our news and entertainment stations across the country to contribute content. This content would then be incorporated into the nightly newscasts (if available) or onto the main station website.
Team Size: 3 – myself, backend developer and a designer
My Responsibility: I was the project manager. I managed the calendar and page specs. I also trained the producers of new media at each station. We produced about 10 of these sites for our various stations. Once the initial site was done, it was just a matter of cloning them for each station. The real work came in when I was tasked with training the producers at each station with content production (writing for the web and consistency), marketing and out-reach to support the site. For many of the people in those positions, it was their first job dealing with the web.
Technical Requirements: Create an intuitive user generated content website that also allowed for mobile publishing. The site incorporated videos (utilizing On2’s codec technology) photos, galleries and stories published by its users. We also had to incorporate an anonymous “whistleblower” feature as well as a section where the station reporters could give assignments to their community journalists. This site has a full CMS for the reporters to police and maintain their users and content.
Client: Pappas Telecasting
Projects: Fact File www.factfile.tv (my favorite: http://www.factfile.tv/schuster)
Scope: The Fact File was created to be an empty “bucket” that stations could deploy at a moments notice for big stories that would go on for months or years at a time. This microsite was meant to be iFramed into the stations main website.
Team Size: 3 - myself, backend developer and a designer
My Responsibility: I was the project manager. I managed the calendar and page specs. For the Schuster case, I also edited and posted all the video content.
Technical Requirements: Create a microsite that could easily be cloned, updated and contain content from any type of long-term news story. The site needed to be a small enough dimension in order to be iFramed into the stations main website but large enough to contain all the information necessary for a large news story. This microsite also has a full CMS.
________________________________________________________________________
Client: Discovery Channel
Project: Interactive Television Component for Discovery Channel’s “Walking with Dinosaurs”
Scope: Create four hours of original synchronous content to compliment Discovery Channel’s show “Walking with Dinosaurs”. We employed a “two screen” approach to interactive television to this project, which was one of the first of its kind.
Team Size: 15
My Responsibility: I was the Associate Producer. I wrote all of the scripts, conceptualized and planned the games, as well as managed the design team.
Technical Requirements: Since this had not really been done before, we had to invent the medium as we went along. The content had to fun and engaging, enhance the show without being too distracting and was manually deployed as the show unfolded to the viewers. This was before broadband was prevalent, so everything had to be crunched down to the smallest size without loosing too much of the integrity.
Misc: My team was nominated for an Interactive Television Emmy Award the first year this award was offered by the Academy.
________________________________________________________________________
Client: Lexus
Project: www.LStudio.com Build a Web 2.0 site that aligns the Lexus brand with innovation.
Scope: Original video content with social networking functionality. Budget - 2 Million
Team Size: 10 (not including third party vendors)
My Responsibility: Project Manager – Supported Senior PM with all in house tasks (design, layouts and copy), worked with IA, managed page specs, managed asset delivery from third party vendors
Technical Requirements: The site was required to connect with Lexus’ Owner’s database to enable easier registration by Lexus Owners. It also needed to connect with current Lexus CMS for content updates.
Misc: For this project we worked with two third party vendors, one provided all the video content and the other the developing/programming.
________________________________________________________________________
Client: KP Fashion Company
Project: www.kiraplastinina.us
Scope: Build the USA version of teen fashion designer Kira Plastinia that features her collections, press, videos, VIP/goodie section, 2 games and 2 widgets. Budget - $70,000 (The site I produced has since been removed. The one they have up now I did not work on.)
Team Size: 5 – myself, flash developer, php developer, and two designers
My Responsibility: I was the producer, project manager and copywriter. I managed the scope, calendars, budget and build. I also conceptualized and wrote the two games
Technical Requirements: This site had to build completely in flash as well as have a CMS. We also worked with a third party vendor that built the eCommerce section of the website. The user’s log-in credentials had to function seamlessly in the VIP section of the site as well as the eCom site.
________________________________________________________________________
While I was with Pappas Telecasting, we cranked out about one microsite a month as well managed 28 station site re-designs and full blown websites. Almost all of the sites we created or managed had a text messaging or mobile publishing feature incorporated. For all of these projects, I managed the calendars, the team as well as produced content. On occasion I interviewed celebrities and news subjects, shot and edited video and did my own post-production. Since there are too many sites to list, I have called out my two favorites below.
Client: Pappas Telecasting
Project: Community Correspondent www.communitycorrespondent.com
My favorite version: http://communitycorrespondent.com/ntv/
Scope: Build a social networking website that encouraged the viewers of our news and entertainment stations across the country to contribute content. This content would then be incorporated into the nightly newscasts (if available) or onto the main station website.
Team Size: 3 – myself, backend developer and a designer
My Responsibility: I was the project manager. I managed the calendar and page specs. I also trained the producers of new media at each station. We produced about 10 of these sites for our various stations. Once the initial site was done, it was just a matter of cloning them for each station. The real work came in when I was tasked with training the producers at each station with content production (writing for the web and consistency), marketing and out-reach to support the site. For many of the people in those positions, it was their first job dealing with the web.
Technical Requirements: Create an intuitive user generated content website that also allowed for mobile publishing. The site incorporated videos (utilizing On2’s codec technology) photos, galleries and stories published by its users. We also had to incorporate an anonymous “whistleblower” feature as well as a section where the station reporters could give assignments to their community journalists. This site has a full CMS for the reporters to police and maintain their users and content.
Client: Pappas Telecasting
Projects: Fact File www.factfile.tv (my favorite: http://www.factfile.tv/schuster)
Scope: The Fact File was created to be an empty “bucket” that stations could deploy at a moments notice for big stories that would go on for months or years at a time. This microsite was meant to be iFramed into the stations main website.
Team Size: 3 - myself, backend developer and a designer
My Responsibility: I was the project manager. I managed the calendar and page specs. For the Schuster case, I also edited and posted all the video content.
Technical Requirements: Create a microsite that could easily be cloned, updated and contain content from any type of long-term news story. The site needed to be a small enough dimension in order to be iFramed into the stations main website but large enough to contain all the information necessary for a large news story. This microsite also has a full CMS.
________________________________________________________________________
Client: Discovery Channel
Project: Interactive Television Component for Discovery Channel’s “Walking with Dinosaurs”
Scope: Create four hours of original synchronous content to compliment Discovery Channel’s show “Walking with Dinosaurs”. We employed a “two screen” approach to interactive television to this project, which was one of the first of its kind.
Team Size: 15
My Responsibility: I was the Associate Producer. I wrote all of the scripts, conceptualized and planned the games, as well as managed the design team.
Technical Requirements: Since this had not really been done before, we had to invent the medium as we went along. The content had to fun and engaging, enhance the show without being too distracting and was manually deployed as the show unfolded to the viewers. This was before broadband was prevalent, so everything had to be crunched down to the smallest size without loosing too much of the integrity.
Misc: My team was nominated for an Interactive Television Emmy Award the first year this award was offered by the Academy.
Thursday, September 4, 2008
Portfolio: www.KiraPlastinina.us

I promised I would post my latest project when it was complete so you all could critique it and give me some feedback.
Well... I finished www.KiraPlastinina.us last Friday. On this project I was the Interactive Producer. I was given a screen shot of the home page, a very loose scope and a due date. The front end, what the user sees, is done entirely in flash and the back end, the content management system, was done using php. This is the first dynamic flash site I have ever produced. There were some challenges and compromises that had to be made to get it done but overall I am happy with the final product. I think the music player is probably the coolest feature and it was the biggest hurdle as well in terms of licensing and programming.
I also had to produce a MySpace page that went along with this site. You can find that page here: www.myspace.com/kirausa
The MySpace page was very challenging to create because the design we came up with (and got sign off on) did not jive completely with the way the MySpace tool is set up. I was lucky enough to work with a programmer that actually works for MySpace so we were able to accomplish most of our design by using his admin access. Whew! (Although we could only optimize it for IE 7, Safari and FireFox.)
So dear readers... please take a look and if you have any questions or feedback please leave a comment or send me an email and I'd be happy to get back to you.
Kira Plastinina Collection Widget
I had the opportunity to produce 2 widgets on the KiraPlastinina.us project. This is the one showcases her collections and the one below showcases a video. Both are controlled by the CMS that was built to manage the website.
If you'd like to get your own Kira widgets, sign up as a VIP club member on her site (It's free) then navigate to the widget section, then copy and paste the code to wherever you'd like it to live.
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